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Bill DeVinney - Chief Executive Officer in Hershey, PA

Bill DeVinney

Executive Hospitality & Food/Beverage Operator specializing in multi-unit growth and brand building

Mellow BrandsHershey, PA30 Years ExperienceExecutive Level

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About

Experienced hospitality operator and entrepreneur with 30+ years of experience, including building businesses for VC- and PE-backed companies. Now self-funding an RTD adaptogenic tea and seltzer startup in Pennsylvania and preparing to launch into the CPG market across retail and e-commerce.

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Key Strengths

  • 30+ years in hospitality
  • experience building businesses for VC and PE companies
  • self-funded founder transitioning from development to launch
  • CPG launch focus across retail and e-commerce
  • evaluates ideas based on market demand, differentiation, and growth potential

Reference Highlights

Strongly Recommended
  • built several successful businesses
  • creator and operator
  • current with the times
  • ahead of trends
  • rock solid execution
  • attention to detail
  • builds and develops strong teams
  • profitable business exits
  • sold Coconut Bay Bar & Grill for $250,000
  • sold Paradise Spice for $75,000
  • led Celtic Concepts as CEO
  • sold Celtic Concepts for around $4 million
  • brought Mellow Goose to market
  • executed across brick-and-mortar and e-commerce channels

Bill's references speak for themselves. Let us connect you.

Experience

Chief Executive OfficerMellow Brands · Jul 2024 – Present
PRESIDENT/CHIEF OPERATING OFFICEREnglewood Brewing · Jul 2020 – Jan 2025
REGIONAL MANAGERIron Hill Brewery & Restaurant · Oct 2012 – Jun 2020
CHIEF EXECUTIVE OFFICERParadise Holdings, LLC · Jan 2005 – Oct 2012
VICE PRESIDENT OF OPERATIONS, RESORTS AND RestaurantsPusser’s Restaurants · Aug 2002 – Jan 2005
REGIONAL SUPERVISORHoulihan’s · Aug 2000 – Aug 2002
Chief Executive Officer /MANAGING DIRECTORCeltic Concepts, Inc. · Jan 1996 – Aug 2000

Skills

Business developmentContract negotiationCustomer serviceOperations managementProduct developmentProduct managementStrategic planningTeam buildinggo-to-market strategyAdaptogenic beveragesBeverage commercializationBrand developmentConstruction managementCost savings initiativesCPG (Consumer Packaged Goods)

Languages

English

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Bill DeVinneyExecutive Hospitality & Food/Beverage Operator specializing in multi-unit growth and brand building