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Brett Gregor
Executive CTO specializing in digital transformation for direct sales and enterprise platforms
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About
Hands-on architect/executive who built a virtual sales platform from scratch with real-time video delivery and autoscaling global video nodes, while also operating at the stakeholder/roadmap level. Previously scaled IT as Arbonne grew from ~$11M to $1B in annual sales and led large digital transformation efforts including a 70-person team for princesshouse.com; also advises startups (e.g., SocialBud) on product expansion and roadmaps.
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Key Strengths
- Architected a novel virtual sales platform from scratch (real-time webcam + static assets to shopping cart fulfillment)
- Hands-on technical leader who also oversees end-to-end engineering and delivery architecture
- Scaled IT/engineering organizations through hypergrowth (Arbonne from ~$11M to $180M to $1B annual sales)
- Built large cross-functional delivery teams (70-person design/dev/infrastructure team for princesshouse.com digital transformation)
- Strong SDLC/process orientation with emphasis on a thorough design phase
- Customer-centric, works backwards from user experience to drive quality and reduce technical shortcuts
- Led scalability architecture decisions (global video node distribution and load-based on-demand node provisioning)
- Built and launched a virtual “living room” sales engagement platform (up to 15 guests) that helped sustain the business during COVID
- Deep end-to-end IT experience across software lifecycle and infrastructure (from small environments to full datacenters)
- Cross-functional operator with understanding of how major departments run (legal, sales, marketing, supply chain, accounting, IT)
- Strong scope management and stakeholder communication under time/resource constraints
- Collaborative leadership style: educates stakeholders on trade-offs/options rather than blocking
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