Executive CTO specializing in digital transformation for direct sales and enterprise platforms
Orange County, CAChief Technology Officer - Gregor Tech31 years experienceExecutiveTechnologyIT ConsultingDirect Sales
ScreenedIdentity Verified
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About
Hands-on architect/executive who built a virtual sales platform from scratch with real-time video delivery and autoscaling global video nodes, while also operating at the stakeholder/roadmap level. Previously scaled IT as Arbonne grew from ~$11M to $1B in annual sales and led large digital transformation efforts including a 70-person team for princesshouse.com; also advises startups (e.g., SocialBud) on product expansion and roadmaps.
Experience
Chief Technology Officer - Gregor TechGregor Tech
CTO-advisory-roleNeolife
CTONorwex
CTOPrincess House
CTOCabi
VP, Information SystemsArbonne
Lead Technical ArchitectNeways
CTO in ResidenceChisholm Venture Capital
Vice President of Information SystemsOnair.com
VP of Information SystemsArbonne
Chief Technology OfficerGregor Tech
Advisory CTOSocialBud
Advisory Board MemberStellar Menus
Active MemberTech Coast Venture Network
Board MemberSafetyMate
Board MemberNetsteps
Education
Pepperdine Universitybachelor, Business Administration (minors in Accounting and German)
Key Strengths
Architected a novel virtual sales platform from scratch (real-time webcam + static assets to shopping cart fulfillment)
Hands-on technical leader who also oversees end-to-end engineering and delivery architecture
Scaled IT/engineering organizations through hypergrowth (Arbonne from ~$11M to $180M to $1B annual sales)
Built large cross-functional delivery teams (70-person design/dev/infrastructure team for princesshouse.com digital transformation)
Strong SDLC/process orientation with emphasis on a thorough design phase
Customer-centric, works backwards from user experience to drive quality and reduce technical shortcuts
Led scalability architecture decisions (global video node distribution and load-based on-demand node provisioning)
Built and launched a virtual “living room” sales engagement platform (up to 15 guests) that helped sustain the business during COVID
Deep end-to-end IT experience across software lifecycle and infrastructure (from small environments to full datacenters)
Cross-functional operator with understanding of how major departments run (legal, sales, marketing, supply chain, accounting, IT)
Strong scope management and stakeholder communication under time/resource constraints
Collaborative leadership style: educates stakeholders on trade-offs/options rather than blocking
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