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Bryanna Arreola
Senior Digital Marketing leader specializing in fashion e-commerce and brand growth
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About
CRM/lifecycle marketer with hands-on ownership of promotional campaign calendars and Braze-based welcome journeys across email and SMS. Demonstrates a structured execution process using Asana, plus practical personalization and testing experience that improved engagement and lifted AOV through product recommendations.
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Key Strengths
- end-to-end ownership of high-volume CRM campaigns
- structured cross-functional coordination via Asana
- Braze welcome flow architecture across email and SMS
- channel preference-based targeting
- personalization using product recommendations and first-name messaging
- A/B testing tied to AOV improvement
- post-campaign performance review and optimization
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Experience
Education
Skills
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Publications
9 publications
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