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Charu Kanojia

Senior Performance Marketing Professional specializing in PPC and D2C growth

Senior Media Planner, DigitalGuru Gobind Singh Indraprastha UniversitySingapore, Singapore12 Years ExperienceSenior Level

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About

Performance marketer with hands-on ownership of SGD 60K-80K/month multi-channel accounts across Google, Bing, Meta, and TikTok. Demonstrates strong full-funnel thinking, disciplined experimentation, and practical optimization instincts—especially around CPL, lead quality, creative fatigue, and budget shifting between social and search to restore efficiency.

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Key Strengths

  • Managed high-spend paid media budgets of SGD 60K-80K/month
  • Strong cross-platform performance marketing across Google, Bing, Meta, and TikTok
  • Full-funnel media planning from demand creation to intent capture
  • Disciplined testing framework with single-variable tests and control groups
  • Uses stage-specific KPIs and blended CPL/lead quality instead of vanity metrics
  • Data-driven budget reallocation based on channel efficiency and search saturation
  • Identifies and addresses creative fatigue, landing page CVR issues, and lead quality declines
  • Collaborates on landing page improvements to lift conversion rates

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Experience

Senior Media PlannerSenior Media Planner, Digital · Jun 2024 – Present
Performance Marketing LeadBlue Tokai Coffee Roasters · Jul 2023 – Apr 2024
Group Head - MarketingInteractive Avenues · May 2022 – Mar 2023
Senior Manager - Media SolutionsPublicis · Dec 2020 – May 2022
Media Activation ManagerEssence Global · Jul 2018 – Sep 2020
Business AnalystAccenture · Jun 2016 – Dec 2017
Senior AnalystAskmebazaar · May 2015 – May 2016
Media AnalystAon · Mar 2012 – May 2015

Education

Guru Gobind Singh Indraprastha Universitymaster, Computer Application
University of Delhibachelor, Computer Science

Awards

  • Star Performer
  • Insta Awards
  • Top Client Appreciation

Skills

Languages

English

Certifications

Google Adwords FundamentalsGoogle Adwords DisplayGoogle Marketing Platform - Display & Video 360Google Adwords SearchGoogle Adwords VideoFacebook - Media Planning Professional

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Connect with Charu

Charu already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Post a Role90-day money-back guarantee
Charu KanojiaSenior Performance Marketing Professional specializing in PPC and D2C growth