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Cortney Baddger
Senior marketing campaign manager specializing in lifecycle and channel marketing
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About
Senior CRM/lifecycle marketer with hands-on experience owning campaign operations, segmentation, QA, testing, and performance analysis across tools like Infor, Salesforce, Adobe, and Constant Contact. They’ve led multi-channel growth initiatives tied to measurable business outcomes, including a 35% lift in engagement/response and experimentation programs that improved CTR, participation, and cost efficiency. Holds an MBA and highlights experience supporting global-scale campaigns reaching 126 million contacts.
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Key Strengths
- Owned end-to-end high-volume lifecycle campaign execution from briefing through post-analysis
- Strong cross-functional coordination across creative, QA, data, and leadership stakeholders
- Structured campaign operations with backward planning and hard approval deadlines
- Hands-on CRM execution and pre-send quality control in Infor
- Effective risk management under deadline pressure by reducing scope and protecting QA windows
- Built multi-channel automated programs across email and direct mail using behavioral and demographic targeting
- Data-driven optimization through A/B testing of offers, creative, subject lines, and send times
- Demonstrated measurable impact with a 35% lift in engagement/response rate and improved ROI
- Connected CRM testing to incremental call center sales revenue using control groups and Excel analysis
- Scaled performance insights into broader personalization strategy by lifecycle stage
- Experimentation mindset with sweepstakes/re-engagement testing that increased entries by 20%
- Improved CTR by 15% through incentive structure testing while lowering cost per re-engagement
- Experience managing global-scale campaigns reaching over 126 million contacts
Reference Highlights
- excellent partner
- asset to the team
- builds relationships and processes
- developed and maintained campaign team calendar
- managed monthly campaign projections
- delivered campaigns averaging 4 million leads monthly
- supported 50+ campaigns and test campaigns per month
- worked across multiple brand portfolios
- created checks and balances
- hands-on and easy to work with
- hard worker
- focused on end results
- helped deliver $110 million in revenue
- drove personalized messaging across channels
- helped bring Hyatt brand into the portfolio
- strong Excel skills
- strong analytical skills
- maintained a critical project management workbook
- managed multiple requests from various departments
- collaborated with call center and marketing managers
- developed creative and price-point tests
- kept team on track and accountable
Cortney's references speak for themselves. Let us connect you.
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