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Daniel Mendoza
Mid-level Marketing Coordinator specializing in CRM and email marketing
Pasadena, CAMarketing Coordinator6 years experienceMid-LevelMarketing & AdvertisingE-commerceInsurance
ScreenedIdentity Verified
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About
CRM/lifecycle marketer with demonstrated success driving webinar acquisition and conversion for a business compliance campaign (260+ registrations, 180 attendees, 100+ service conversions). Uses segmentation, A/B testing, and metric-driven pivots (10–25% lift in opens/clicks) and has experience coordinating cross-functionally on large in-person investment events.
Experience
Marketing CoordinatorHUB International
Digital Marketing - Email Marketing SpecialistRADD Diversified
E-commerce MarketingSword’N’Armory
Education
Mt. San Antonio Collegeassociate, Accounting (2022)
Cal Poly Pomonabachelor, Business - Finance
Key Strengths
- Exceeded webinar registration goal (260+ registrations vs. 150 target)
- Strong funnel outcomes (180 attendees; helped 100+ people find compliance services)
- Data-driven optimization using open/click-rate monitoring
- Effective mid-campaign pivot to problem-solution email strategy (+10–25% open/click lift)
- A/B testing to improve email engagement (modern design outperformed simplified version)
- Cross-functional coordination for large in-person investment event; ensured continuity across departments
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