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Darshan Vithlani
Mid-Level Growth Marketer specializing in paid media, demand generation, and marketing analytics
New York, NYGrowth Marketing Manager5 years experienceMid-LevelMarketing & AdvertisingRetailFashion
ScreenedIdentity Verified
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About
Performance-focused paid social creative lead with deep Meta experience in DTC/eCommerce for a bridal brand, owning strategy, briefs, testing, and QA while delegating production. Known for rapid iteration (8–12 variants/week) and measurable lifts (2.8 ROAS; CPA down 25%+), plus strong UGC direction and landing-page alignment that materially improves conversion.
Experience
Growth Marketing ManagerJustin Alexander
Data AnalystSyneos Health
Digital Marketing AnalystJustin Alexander
Graduate Research AssistantPace University
Marketing InternWalletGyde
Education
Pace University, Lubin School of Businessmaster, Marketing Analytics (2021)
University of Mumbaibachelor, Business and Marketing (2017)
Key Strengths
- End-to-end Meta paid social creative leadership (concept through QA and delivery)
- Data-driven creative testing and iteration (weekly A/B tests; 8–12 variants/week)
- Performance lift on bridal trunk show campaign: 2.8 ROAS and CPA down 25%
- Creative hypothesis testing improved results: variant achieved 2.5x ROAS vs 1.2x control; CPA down 22%; views up 40%
- Strong landing page-to-ad alignment driving conversion rate lift (12% conversions; CPA $18 vs 4% mismatch control)
- UGC direction that improved performance (45% higher CTR; 2x ROAS vs polished control)
- Platform-specific optimization increased blended efficiency (tailoring lifted blended CPA 28%)
- Operational rigor: QA checklist, consistent naming/versioning, tight stakeholder cadence (daily checks; weekly syncs)
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