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Darshan Vithlani
Mid-Level Growth Marketer specializing in paid media, demand generation, and marketing analytics
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Performance-focused paid social creative lead with deep Meta experience in DTC/eCommerce for a bridal brand, owning strategy, briefs, testing, and QA while delegating production. Known for rapid iteration (8–12 variants/week) and measurable lifts (2.8 ROAS; CPA down 25%+), plus strong UGC direction and landing-page alignment that materially improves conversion.
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Key Strengths
- End-to-end Meta paid social creative leadership (concept through QA and delivery)
- Data-driven creative testing and iteration (weekly A/B tests; 8–12 variants/week)
- Performance lift on bridal trunk show campaign: 2.8 ROAS and CPA down 25%
- Creative hypothesis testing improved results: variant achieved 2.5x ROAS vs 1.2x control; CPA down 22%; views up 40%
- Strong landing page-to-ad alignment driving conversion rate lift (12% conversions; CPA $18 vs 4% mismatch control)
- UGC direction that improved performance (45% higher CTR; 2x ROAS vs polished control)
- Platform-specific optimization increased blended efficiency (tailoring lifted blended CPA 28%)
- Operational rigor: QA checklist, consistent naming/versioning, tight stakeholder cadence (daily checks; weekly syncs)
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