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Sanjana Reddy

Mid-level Marketing Manager specializing in streaming, OTT/CTV, and growth marketing

RokuNew York Institute of TechnologyNew York City, NY6 Years ExperienceMid LevelWorks Remote

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About

Led end-to-end Meta paid social acquisition creative at Daisy, using performance data (CPA/ROAS and funnel drop-off signals) to form hypotheses, ship controlled creative variants, and iterate quickly. Emphasizes early value delivery (first 2 seconds), platform-native execution across Meta/TikTok/YouTube Shorts, and a structured weekly iteration system (readouts, learnings library, naming/versioning) to consistently improve conversion efficiency.

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Key Strengths

  • Data-driven creative strategy using CPA/ROAS and funnel signals to diagnose performance issues
  • End-to-end ownership of paid social creative (concept, brief, scripting, QA, delivery) with effective delegation of production
  • Strong testing discipline (clear hypotheses, controlled variables, rapid iteration) to improve conversion efficiency
  • Expertise in improving early-video performance (hooks/value in first 2 seconds) to lower CPA and stabilize ROAS
  • Platform-native creative tailoring across Meta, TikTok, and YouTube Shorts
  • UGC direction that improves pacing/framing/value delivery based on performance feedback
  • Operational rigor: weekly readouts, learnings library, and tight versioning to scale iteration

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Experience

Marketing ManagerRoku · Jan 2025 – Presentcontract
Senior Marketing AssociateDaisy · Jun 2024 – Dec 2024
Growth Marketing ManagerNetflix · Feb 2019 – Jan 2023

Education

New York Institute of Technologymaster, Marketing (2024)
Osmania Universitybachelor, Computer Science (2022)

Skills

Digital MarketingA/B TestingSocial Media MarketingGoogle AnalyticsHubSpotMicrosoft ExcelCanvaAsanaJiraCampaign PlanningCampaign LaunchStreaming MarketingBrand MarketingGrowth MarketingOTT Marketing

Languages

English

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Connect with Sanjana

Sanjana already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Sanjana ReddyMid-level Marketing Manager specializing in streaming, OTT/CTV, and growth marketing