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Sanjana Reddy
Mid-level Marketing Manager specializing in streaming, OTT/CTV, and growth marketing
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About
Led end-to-end Meta paid social acquisition creative at Daisy, using performance data (CPA/ROAS and funnel drop-off signals) to form hypotheses, ship controlled creative variants, and iterate quickly. Emphasizes early value delivery (first 2 seconds), platform-native execution across Meta/TikTok/YouTube Shorts, and a structured weekly iteration system (readouts, learnings library, naming/versioning) to consistently improve conversion efficiency.
Experience
Education
Key Strengths
- Data-driven creative strategy using CPA/ROAS and funnel signals to diagnose performance issues
- End-to-end ownership of paid social creative (concept, brief, scripting, QA, delivery) with effective delegation of production
- Strong testing discipline (clear hypotheses, controlled variables, rapid iteration) to improve conversion efficiency
- Expertise in improving early-video performance (hooks/value in first 2 seconds) to lower CPA and stabilize ROAS
- Platform-native creative tailoring across Meta, TikTok, and YouTube Shorts
- UGC direction that improves pacing/framing/value delivery based on performance feedback
- Operational rigor: weekly readouts, learnings library, and tight versioning to scale iteration
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