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Sanjana Reddy

Mid-level Marketing Manager specializing in streaming, OTT/CTV, and growth marketing

RokuNew York Institute of TechnologyNew York City, NY6 Years ExperienceMid LevelWorks Remote

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About

Led end-to-end Meta paid social acquisition creative at Daisy, using performance data (CPA/ROAS and funnel drop-off signals) to form hypotheses, ship controlled creative variants, and iterate quickly. Emphasizes early value delivery (first 2 seconds), platform-native execution across Meta/TikTok/YouTube Shorts, and a structured weekly iteration system (readouts, learnings library, naming/versioning) to consistently improve conversion efficiency.

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Key Strengths

  • Data-driven creative strategy using CPA/ROAS and funnel signals to diagnose performance issues
  • End-to-end ownership of paid social creative (concept, brief, scripting, QA, delivery) with effective delegation of production
  • Strong testing discipline (clear hypotheses, controlled variables, rapid iteration) to improve conversion efficiency
  • Expertise in improving early-video performance (hooks/value in first 2 seconds) to lower CPA and stabilize ROAS
  • Platform-native creative tailoring across Meta, TikTok, and YouTube Shorts
  • UGC direction that improves pacing/framing/value delivery based on performance feedback
  • Operational rigor: weekly readouts, learnings library, and tight versioning to scale iteration

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Experience

Marketing ManagerRoku · Jan 2025 – Presentcontract
Senior Marketing AssociateDaisy · Jun 2024 – Dec 2024
Growth Marketing ManagerNetflix · Feb 2019 – Jan 2023

Education

New York Institute of Technologymaster, Marketing (2024)
Osmania Universitybachelor, Computer Science (2022)

Skills

Digital MarketingA/B TestingGoogle AnalyticsHubSpotMicrosoft ExcelCanvaAsanaJiraCampaign PlanningCampaign LaunchStreaming MarketingBrand MarketingGrowth MarketingOTT MarketingCTV Marketing

Languages

English

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Connect with Sanjana

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Typically responds within 24 hours

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Sanjana ReddyMid-level Marketing Manager specializing in streaming, OTT/CTV, and growth marketing