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Dustin Welch

Executive growth marketing leader specializing in performance marketing

Freedom PowerUniversity of Illinois Urbana-ChampaignAustin, TX12 Years ExperienceExecutive LevelWorks Remote

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About

Growth marketing leader with 8 years as VP of Growth Marketing at AMBA, owning the full trial-to-paid membership funnel across multiple iterations and driving roughly 20% churn reduction. Particularly strong in lifecycle, activation, retention, referral, and unit-economics-driven growth, with hands-on experience building CRM-based scoring, attribution, and multichannel conversion programs in both membership and retail energy businesses.

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Key Strengths

  • 8 years as VP of Growth Marketing at AMBA
  • owned full trial-to-paid conversion funnel
  • reduced churn by roughly 20%
  • deep lifecycle and retention optimization expertise
  • identified activation event from CRM behavior analysis
  • rebuilt onboarding around value-delivery milestones
  • strong behavioral segmentation and personalization
  • multichannel conversion strategy across email, direct mail, and phone
  • built PQL scoring and lifecycle system at Freedom Power
  • improved sales conversation quality and shortened time-to-close
  • designed and instrumented double-sided referral program from scratch
  • implemented closed-loop referral attribution into CRM
  • disciplined focus on CAC/CPAC over misleading CPL metrics
  • data-driven cross-functional influence on product roadmap
  • quantified revenue opportunity to launch a new product tier

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Experience

Head of Performance MarketingFreedom Power · Jan 2026 – Present
VP – Growth MarketingAMBA · Jan 2018 – Jan 2025
Organizational Development ManagerGensco · Jan 2016 – Jan 2018
Project & Logistics ManagerSouthern Bleacher Company · Jan 2014 – Jan 2016
Platoon LeaderArmy National Guard
Operations ChiefUnited States Marine Corps

Education

University of Illinois Urbana-Champaignmaster, Data Analysis & Digital Marketing
Penn State Universitybachelor, Law & Society

Languages

English

Certifications

Google Analytics CertifiedReddit Ads Advanced

Memberships

  • Association for Talent Development
  • Military Officers Association of America

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Connect with Dustin

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Typically responds within 24 hours

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Already have an account?

Hire with Reval

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Dustin WelchExecutive growth marketing leader specializing in performance marketing