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Ekta Rani - Customer Experience

Ekta Rani

Mid-level Customer Success Manager specializing in enterprise SaaS and digital banking adoption

HSBCKalinga Institute of Industrial Technology6 Years ExperienceMid LevelWorks On-Site

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About

Customer Success/CSM leader with Freshworks enterprise experience owning complex accounts end-to-end (onboarding, adoption, renewal, and expansion). Demonstrated impact through quantified outcomes (e.g., +20% resolution speed, +15% CSAT, +25% handling-time improvement) and strong cross-functional execution on high-stakes integrations (Freshdesk–Salesforce) plus product influence via PRDs/user stories (Shopify integration improvements).

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Key Strengths

  • Owned enterprise account end-to-end (onboarding → adoption → renewal) for 150-agent financial services org
  • Drove measurable outcomes: +20% ticket resolution speed and +15% CSAT leading to renewal
  • Structured 30/60/90-day success plan with technical onboarding, enablement, and KPI baselining
  • Strong enterprise stakeholder management using power/influence/dependency mapping
  • Cross-functional incident leadership to resolve critical Freshdesk–Salesforce integration failure (API version mismatch) with hotfix in 1 week and stabilization in 2 weeks
  • Recovered a red account: improved ticket handling time by 25% and secured renewal after escalation
  • Translated recurring customer feedback into PRDs/user stories; influenced roadmap to ship improved Shopify integration in two sprints
  • Reduced integration-related tickets by 40% and improved onboarding satisfaction via product changes
  • Improved CRM adoption and reporting trust: +30% usage by fixing lead scoring/routing and tailoring dashboards

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Experience

Customer ExperienceHSBC · Dec 2023 – Oct 2025
Customer Success SpecialistFreshworks · Jul 2022 – Dec 2023
Customer Success ManagerGenotypic Technology · Jul 2021 – Jun 2022
Customer Success ManagerGR Agritek Pvt. Ltd. · Jul 2019 – Jun 2021

Education

Kalinga Institute of Industrial Technologymaster (2019)

Awards

  • Super Achiever (H1 2025) - HSBC
  • CSM of the Quarter (Q2 2023) - Freshworks

Languages

English

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Connect with Ekta

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Typically responds within 24 hours

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Ekta RaniMid-level Customer Success Manager specializing in enterprise SaaS and digital banking adoption