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Eleanor Hirst
Senior Growth & Performance Marketer specializing in paid media
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About
Performance marketer focused on high-spend D2C and healthtech accounts, managing paid media across Meta, TikTok, Snap, and Google. Drove major efficiency and growth outcomes (e.g., 50% purchase lift, 70% CVR increase, and up to 150% CPA improvement on TikTok via UGC/influencer creative and account restructuring) and is seeking contract/freelance work.
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Key Strengths
- Owned and optimized $50K+/month multi-channel paid media across Meta, TikTok, and Snap
- Reduced Purchase CPA 20% overall (up to 150% improvement on TikTok) while scaling spend
- Increased purchases by 50% and improved conversion rate by 70% across channels
- Strong account restructuring and spend-efficiency optimization (consolidation, pausing non-performers)
- Disciplined testing cadence (2–3 tests per platform per month) with single-variable test design
- Uses incrementality tools/tests (e.g., Triple Whale, conversion/brand lift) plus GA4 to guide budget allocation
- Diagnosed performance decline via data sufficiency/conversion density and restored stability with new pixel events and budget shifts
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