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Frances Babbington

Director-level Brand Strategy & Product Marketing leader across DTC, CPG, and consumer brands

Vernon, CADirector of Marketing18 years experienceDirectorMarketing & AdvertisingConsumer Packaged Goods (CPG)E-commerce
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Experience

Director of MarketingArcadia Products, LLC
Director, Product Marketing and StrategyeSalon (Henkel DTC)
Senior Brand ManagereSalon (Henkel DTC)
Global Brand ManagerMGA Entertainment
Senior Associate Brand Manager, SoyjoyPharmavite
Associate Brand Manager, US & CanadaThe Dial Corporation (Henkel Consumer Brands)

Education

Fisher School of Business, The Ohio State Universitymaster, Business Administration
Case Western Reserve Universitybachelor, Business Management

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

English

Skills

Brand strategyBrand positioningPortfolio managementPortfolio optimizationMarket differentiationMessaging developmentBrand identity evolutionPackagingPricing strategyContent strategyContent creationContent executionEditorial planningThought leadershipEmail marketing