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Frances Babbington

Director-level Brand Strategy & Product Marketing leader across DTC, CPG, and consumer brands

Arcadia Products, LLCOhio State UniversityVernon, CA18 Years ExperienceDirector LevelWorks On-Site

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Experience

Director of MarketingArcadia Products, LLC · Jan 2023 – Jan 2025
Director, Product Marketing and StrategyeSalon (Henkel DTC) · Jan 2021 – Jan 2023
Senior Brand ManagereSalon (Henkel DTC) · Jan 2020 – Jan 2021
Global Brand ManagerMGA Entertainment · Jan 2015 – Jan 2020
Senior Associate Brand Manager, SoyjoyPharmavite · Jan 2011 – Jan 2015
Associate Brand Manager, US & CanadaThe Dial Corporation (Henkel Consumer Brands) · Jan 2008 – Jan 2011

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Education

Ohio State Universitymaster, Business Administration
Case Western Reserve Universitybachelor, Business Management

Awards

  • Pace Setter Award - Fisher School of Business, The Ohio State University

Skills

Email marketingCross-functional leadershipProject managementGo-to-market strategyBudget managementBrand strategyBrand positioningPortfolio managementPortfolio optimizationMarket differentiationMessaging developmentBrand identity evolutionPackagingPricing strategyContent strategy

Languages

English

Certifications

Marketing Management Certificate - The Wharton School, University of Pennsylvania

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Connect with Frances

Frances already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

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Frances BabbingtonDirector-level Brand Strategy & Product Marketing leader across DTC, CPG, and consumer brands