.png){kind=logo}
Hailey de la Vara
Mid-level performance marketer specializing in paid search and YouTube
Connect with Hailey
Hailey already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
Recommended
Already have an account?
About
Performance marketer with 5 years managing paid search and YouTube for Disney theatrical and streaming releases, including an $8M YouTube budget for Moana 2. Brings rare large-scale entertainment media experience with strong full-funnel strategy, rigorous testing, and measurable results such as 949M impressions, 186M earned views, 40% engagement, and a 4% conversion rate.
Find your next great hire
Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.
Key Strengths
- Managed high-budget media campaigns, including an $8M YouTube budget for Moana 2
- 5 years owning paid search and YouTube for Disney theatrical and streaming releases
- Strong full-funnel media planning across awareness, consideration, and conversion stages
- Data-driven audience testing using controlled demographic A/B splits
- Delivered 4% conversion rate at massive scale
- Generated 949M impressions and 186M earned views
- Achieved 40% engagement rate on a large-scale entertainment campaign
- Disciplined testing framework for creative, audience, and bidding decisions
- Able to diagnose pacing and efficiency issues using rank and impression share data
- Balanced client pressure with performance protection to deliver budget efficiently
- Improved or maintained CPM and CPV while delivering full spend
Like what you see? We'll introduce you to Hailey directly.
Experience
Education
Skills
Languages
Certifications
Similar Candidates
Emily MacPherson
Senior finance and business operations leader specializing in technology financial management
“Finance leader with roots in telecom and utilities who evolved from FP&A and product analysis into strategic technology business management. They have built cost transparency and total-cost-of-ownership capabilities for large-scale agile product transformations, delivering $41M in expense impact and helping reprioritize $200M+ in capital investments.”
Senior Operations & Facilities Manager specializing in logistics, compliance, and Lean operations
Shirley Justice
Executive Supply Chain & Operations Leader specializing in global sourcing and transformation
“Operations leader/advisor experienced in bringing structure to early-stage/growing companies by connecting Vision-Mission-Strategy to execution via roadmaps, accountability, and KPI scorecards with defined operating cadences. Demonstrated measurable impact by redesigning sales compensation around margin by product/retailer, improving profitability by 4 points within six months, and has reported directly to founders/CEOs with sales and finance backgrounds.”
Executive PR & Strategic Communications Leader specializing in Fortune 500 brand reputation
Junior Social Media Manager specializing in e-commerce and brand campaigns
Interested in Hailey?
We'll personally introduce you - no strings attached.
Build your dream team with Reval
Our AI agents source, screen, and vet candidates for your open roles. Get qualified, high-intent candidates on your desk within 48 hours.
Discover more candidates like Hailey
Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
Search Talent