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Hemanth Sai Chandika
Mid-level Marketing & Product Growth Analyst specializing in FinTech and FMCG analytics
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About
CRM and lifecycle marketer who evolved from loyalty data segmentation at PepsiCo to owning end-to-end lifecycle strategy at Affirm. Stands out for combining HubSpot execution, attribution and CLV modeling, and data infrastructure improvements to drive a reported 29% gain in acquisition and retention efficiency within an eCommerce checkout ecosystem.
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Key Strengths
- end-to-end lifecycle strategy ownership at Affirm
- data-driven segmentation using RFM and CLV models
- multi-touch attribution expertise for acquisition and retention
- hands-on HubSpot campaign automation
- improved acquisition and retention efficiency by 29%
- solved data fragmentation with unified automated reporting pipeline
- rigorous experimentation using Bayesian A/B testing
- cross-functional leadership across product, data, engineering, and marketing
- strong KPI-driven decision making across retention, CLV, and channel ROI
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