Jan Gavile

About

Performance marketer managing a $500K/month paid media portfolio across Google, Microsoft, Meta, TikTok, Reddit, YouTube, and Quora with a focus on profitable growth. Uses a rigorous testing framework across creatives, bidding, and landing pages (leveraging Adobe Analytics and customer journey dashboards) and cites 200–400% YoY revenue growth plus 200–300% ROAS improvement; recently restored 20–30% of lost conversions at Labcorp within two weeks after diagnosing competitive and seasonal shifts.

Key Strengths

• Owned and managed $500K/month multi-platform paid media budget end-to-end
• Drove 200–400% YoY revenue growth in key areas
• Improved ROAS by 200–300% through structured testing and optimization
• Strong experimentation discipline (clear hypotheses, isolate variables, defined success metrics, avoids false positives)
• Full-funnel channel strategy across demand creation, retargeting, and high-intent capture
• Rapid performance recovery: diagnosed conversion decline and recovered 20–30% of lost conversions within two weeks
• Translates complex performance data into business impact and clear client-safe tradeoffs

Reference Highlights

• High independence in managing and scaling accounts
• Strong ownership mentality
• Proactive in addressing performance issues
• Methodical approach to experimentation
• Prioritizes tests with clear hypotheses
• Uses performance data to guide optimizations
• Calm under pressure
• Clear, professional communication under performance pressure
• Consistently meets deadlines
• Responsible spend management
• Accountable for results and provides proactive updates
• Sound strategic judgment
• Able to operate independently as primary paid media owner

Experience

Education

Skills

Languages