Chris Williams

“Performance marketer specializing in high-spend lead generation for a large New York cosmetic surgery practice, managing up to $65K/month across Google and Meta. Uses closed-loop reporting with CRM attribution (e.g., Salesforce/HubSpot/Pipedrive/WhatConverts) to optimize for booked appointments, reallocate budgets by revenue-driving service lines, and validate tests beyond platform metrics—driving six-figure revenue and booking providers out ~6 months.”

“Performance creative/growth marketer with hands-on experience running full-funnel paid social for e-commerce and other brands, focused on combating creative fatigue and scaling efficiently. Uses structured A/B testing and modular creative systems across Meta, TikTok, and YouTube; recently delivered a 22% CPA reduction and 28% ROAS lift by shifting to problem-solution and social-proof storytelling.”

“Candidate appears to come from a financial planning/business development background and is strongest in outbound prospecting, relationship-based selling, and pipeline management. They described turning cold or initially unresponsive prospects into qualified opportunities and clients through tailored messaging, structured discovery, and disciplined follow-up.”