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Jayson Lux
Senior Growth Marketing leader specializing in demand generation and AI-mediated search
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About
Growth and CRM marketer with hands-on lifecycle experience across healthcare, privacy tech, and crypto. Has worked end-to-end on acquisition, onboarding, retention, and automation, including helping ProtonMail scale inbound search traffic past 1M monthly users while improving ROAS and lowering CAC.
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Key Strengths
- Full-funnel CRM and lifecycle ownership across acquisition, onboarding, and retention
- Cross-channel growth execution spanning email, SEO, paid acquisition, and onboarding
- Improved conversion quality by aligning acquisition, onboarding, and lifecycle messaging
- Hands-on HubSpot execution including segmentation, automation, QA, and data sync fixes
- Segment-based onboarding optimization using signup source, onboarding progress, and engagement activity
- Performance analysis across traffic sources to improve activation quality, CAC, and retention
- Helped scale inbound search traffic past 1M monthly users
- Led cross-functional teams including developers, designers, media buyers, and agencies
- Realigned team focus from lead volume to long-term retention quality through tighter reporting and ownership
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