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Kiyan Ng - Marketing Consultant (Career Sabbatical + Occasional Projects) in San Francisco, CA

Kiyan Ng

Senior Performance Marketing Manager specializing in paid search and demand generation

FreelanceGrinnell CollegeSan Francisco, CA10 Years ExperienceSenior Level

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About

Performance marketer with experience managing very large paid media budgets ($500K-$2M/month) across Google, Bing, and programmatic. They combine hands-on account restructuring and testing with cross-functional growth work, citing a 51% lift in conversions and 24% lower CPA, plus recovery work on a challenged AncestryDNA non-brand search program through landing page, promotion, and affiliate strategy.

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Key Strengths

  • Managed high-spend paid media budgets of $500K-$2M/month
  • Drove 51% conversion growth and 24% CPA reduction through account restructuring
  • Strong multi-platform performance marketing across Google, Bing, and programmatic
  • Practical full-funnel budget allocation across Google, Meta, and TikTok
  • Structured testing across creatives, audiences, and bidding
  • Uses significance and directional readouts to avoid false positives
  • Diagnoses funnel issues by separating creative, landing page, and lead quality signals
  • Cross-functional problem solving with finance and affiliate teams
  • Improved declining non-brand search performance with landing page and promotional strategy
  • Experience in both B2B lead gen and B2C/DTC acquisition

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Experience

Marketing Consultant (Career Sabbatical + Occasional Projects)Freelance · Jul 2023 – Presentfreelance
Performance Marketing Manager, Paid SearchCircle · Aug 2022 – Jul 2023
Product Management Intern/Marketing Consultant – Part-timeFunnelGuard · Dec 2020 – Jul 2023part-time
Paid Search ManagerWalker Advertising · May 2021 – Jun 2022
Manager, Paid SearchAncestry · Feb 2019 – Dec 2020
Associate Manager, Paid SearchAncestry · Feb 2018 – Feb 2019
Paid Search CoordinatorAncestry · Nov 2016 – Feb 2018
Senior Paid Search SpecialistBecker Media · Jun 2016 – Nov 2016
Paid Search SpecialistBecker Media · Dec 2015 – Jun 2016
Engagement Committee Co-Chair in Bay Area Alumni BoardSummer Search · Aug 2020 – Feb 2023

Education

Grinnell Collegebachelor, Economics and Spanish

Skills

Go-to-market strategyBudget managementSEOSalesforceHubSpotProduct managementJiraGoogle AnalyticsProject managementAsanaE-commerceForecastingA/B testingGoogle AdsTableau

Languages

English

Certifications

Udacity Digital Marketing NanodegreeCoursera Google Data Analytics Certificate

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Connect with Kiyan

Kiyan already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Already have an account?

Hire with Reval

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Kiyan NgSenior Performance Marketing Manager specializing in paid search and demand generation