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Joseph Selby
Senior Product Leader specializing in EdTech and digital assessment
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About
Edtech product leader with deep experience across Pearson, SMART, and Promethean, spanning legacy platform modernization, classroom engagement tools, and early AI in education. Particularly compelling for roles at the intersection of product, pedagogy, and human-centered AI: they rebuilt SMART's 29-year-old Notebook platform and have repeatedly designed products around real teacher and student needs.
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Key Strengths
- Led end-to-end modernization of 29-year-old SMART Notebook software tied to core hardware revenue
- Strong architectural product judgment under hard deadlines
- Balances technical constraints with user impact and business continuity
- Deep edtech and classroom workflow expertise
- Human-centered AI product thinking for education
- Teacher-informed product design
- UX decisions that improved student well-being during high-stakes testing
- Bridges non-technical and technical stakeholders effectively
- Built and mentored early product talent successfully
- Reduced engineering costs and delivery times by 81% through vendor strategy
- Experience with experimental learning products including adaptive assessment
- Strong v1 product execution and failure prevention focus
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