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Joshua Hernandez
Senior Game Designer specializing in live-service sports game content and progression systems
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Live-service sports game economy/progression designer focused on Madden Ultimate Team player rewards. Owns OVR/power escalation planning, ability unlock cadence, and cost tuning, using Tableau telemetry plus MUT.GG sentiment/market pricing to iterate on metas and engagement. Drove year-over-year program lift by introducing temporary chemistry boosts, improved reward/progression structures, and a fan-vote program mechanic.
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Key Strengths
- Owned end-to-end player reward/progression strategy for Madden Ultimate Team (OVR escalation across annual lifecycle)
- Balances engagement and fairness by pacing power growth and staggering ability releases/cost reductions over the year
- Uses telemetry and community/market signals (Tableau, MUT.GG) to tune ability costs/chemistries and reduce stale metas
- Designs programs around player popularity and theme-team needs to sustain interest across content beats
- Improved program engagement year-over-year by adding temporary powerful chemistries, new rewards/progression, and a fan-vote mechanic
- Cross-functional alignment on economy changes (lowered early-game ability/chemistry costs while maintaining currency burn via new sinks/store offers)
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