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Karen Cayer

Executive Strategy & Systems Consultant specializing in digital transformation and organizational design

CAYER GROUP LLCGoddard CollegeCape Coral, FL45 Years ExperienceExecutive Level

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About

Longtime entrepreneur building an augmented/virtual reality company with MVPs already in production; raised just under $100K over the past year via SAFE notes. Uses market and competitive analysis (including Meta/Apple ecosystem moves) and partner-driven go-to-market planning, and is currently focused on validating content and completing development with additional technical collaborators.

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Key Strengths

  • Raised just under $100K via SAFE note funding in the last year
  • Built AR/VR products to MVP stage
  • Strong market/competitive analysis (tracks major players like Meta and Apple)
  • Resource-efficient MVP execution with limited tools/budget
  • Partner-led go-to-market approach with identified interested business customer
  • Systems-thinking approach to identifying friction/opportunity areas

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Experience

Founder & Managing PartnerCAYER GROUP LLC · Jan 2025 – Present
Co-Founder & Strategic Systems DirectorGRBxrs LLC · Jan 2025 – Present
Strategic Partner & Systems AdvisorMSL HOSPITALITY / SERVOS · Jan 2024 – Present
Business Development ManagerWOOLLEY COUNSELING LLC · Jan 2020 – Jan 2025
Founder & Principal ConsultantCAYER CONSULTING · Jan 1989 – Jan 2024freelance
Founding CEO & President ISPVermont Community Network (VTLINK) · Jan 1999 – Jan 2004
Clinical DirectorThe Phoenix Foundation Addiction Tx · Jan 1986 – Jan 1992

Education

Goddard Collegebachelor, Counseling Psychology

Skills

Strategic PlanningDigital TransformationAutomationChange ManagementBusiness DevelopmentProduct StrategyMentoringMarket researchGo-to-market strategyStrategic ConsultingCorporate StrategyOrganizational DesignOrganizational SystemsOperating Model DesignTechnology Integration

Languages

English

Certifications

ICADCCertified Professional CoachAdvanced AI (Vanderbilt 2023)Business Administration - University of Southern Maine

Publications

2 publications

Change managementDecision-making under technological changeConfidence buildingMental healthAnxietyDepressionTrauma healing

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Karen CayerExecutive Strategy & Systems Consultant specializing in digital transformation and organizational design