Karen Ko

About

Marketing designer who was the first design hire for Vans' retention workstream, owning the strategic approach deck and building the foundational Figma component library/templates for email and paid social. Led high-polish, multi-channel creative for major moments like Back to School and Black Friday, including lightweight motion/typographic video assets in Adobe Express and rapid iteration via async collaboration tools (Slack, Figma comments, Loom).

Experience

Education

Key Strengths

• Led multi-channel campaign creative (email, paid social, Google Ads) with unified aesthetic and messaging
• Built scalable Figma email/paid social design library with modular components for high-volume output
• Created consistent grid/component system to maintain quality across designers
• Art-directed campaign photography needs by researching trends and defining shot lists for versatile asset coverage
• Kept late-campaign creative fresh via blur effects and light motion typography
• Produced rapid multi-placement paid social video assets (1:1, 4:5, 9:16) with pacing optimized for comprehension
• Adapted global brand toolkits into market-specific variations while maintaining brand consistency
• Handled fast-turn client edits using Figma and tight coordination with project managers