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Karen Ko

Senior Multidisciplinary Designer specializing in brand, social, and illustration

The ProgramRhode Island School of DesignRemote8 Years ExperienceSenior Level

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About

Marketing designer who was the first design hire for Vans' retention workstream, owning the strategic approach deck and building the foundational Figma component library/templates for email and paid social. Led high-polish, multi-channel creative for major moments like Back to School and Black Friday, including lightweight motion/typographic video assets in Adobe Express and rapid iteration via async collaboration tools (Slack, Figma comments, Loom).

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Key Strengths

  • Led multi-channel campaign creative (email, paid social, Google Ads) with unified aesthetic and messaging
  • Built scalable Figma email/paid social design library with modular components for high-volume output
  • Created consistent grid/component system to maintain quality across designers
  • Art-directed campaign photography needs by researching trends and defining shot lists for versatile asset coverage
  • Kept late-campaign creative fresh via blur effects and light motion typography
  • Produced rapid multi-placement paid social video assets (1:1, 4:5, 9:16) with pacing optimized for comprehension
  • Adapted global brand toolkits into market-specific variations while maintaining brand consistency
  • Handled fast-turn client edits using Figma and tight coordination with project managers

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Experience

Designer, VansThe Program · Apr 2025 – Present
Freelance DesignerInstrument · Jun 2017 – Presentfreelance
Senior Graphic DesignerThe Mind Company · Mar 2019 – Sep 2024

Education

Rhode Island School of Designbachelor, Illustration (2018)

Languages

EnglishMandarin

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Typically responds within 24 hours

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Karen KoSenior Multidisciplinary Designer specializing in brand, social, and illustration