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Kurt Balingit
Senior Digital Marketing Specialist specializing in demand generation and SEO/SEM
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About
Performance marketer with hands-on ownership of high-spend acquisition programs, including managing ~50K/month at Backblaze across Google Ads and paid social while optimizing for trial-to-paid conversion. Built Protective's employee benefits paid media from scratch into a full-funnel LinkedIn + Google program, scaling spend ~300% YoY and improving lead quality through tighter targeting and keyword refinement.
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Key Strengths
- Owned ~$50K/month paid media budget across Google Ads and paid social for Backblaze B2C product
- Optimized for down-funnel trial-to-paid conversion (not just free-trial signups)
- Built and tested multiple landing pages directly in HubSpot to improve conversion
- Cross-functional collaboration with lifecycle/email teams to improve post-signup nurture performance
- Structured experimentation approach (isolated variables, champion vs challenger, statistical significance)
- Built paid media program from the ground up for Protective employee benefits; scaled spend ~300% YoY to ~$15K/month
- Diagnosed lead-quality decline during scaling and improved qualification via tighter targeting (negative job titles, refined keywords/long-tail)
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