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Kurt Balingit
Senior Digital Marketing Specialist specializing in demand generation and SEO/SEM
Lead Digital Marketing Specialist7 years experienceSeniorInsuranceFinancial ServicesTechnology
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About
Performance marketer with hands-on ownership of high-spend acquisition programs, including managing ~50K/month at Backblaze across Google Ads and paid social while optimizing for trial-to-paid conversion. Built Protective's employee benefits paid media from scratch into a full-funnel LinkedIn + Google program, scaling spend ~300% YoY and improving lead quality through tighter targeting and keyword refinement.
Experience
Lead Digital Marketing SpecialistProtective Life
Demand Marketing SpecialistBackblaze
Director of Audience EngineeringInvincible Ent.
FounderChile Chicos
Education
Ateneo de Manila Universitybachelor, Communication Technology Management (Marketing Specialization) (2020)
Key Strengths
- Owned ~$50K/month paid media budget across Google Ads and paid social for Backblaze B2C product
- Optimized for down-funnel trial-to-paid conversion (not just free-trial signups)
- Built and tested multiple landing pages directly in HubSpot to improve conversion
- Cross-functional collaboration with lifecycle/email teams to improve post-signup nurture performance
- Structured experimentation approach (isolated variables, champion vs challenger, statistical significance)
- Built paid media program from the ground up for Protective employee benefits; scaled spend ~300% YoY to ~$15K/month
- Diagnosed lead-quality decline during scaling and improved qualification via tighter targeting (negative job titles, refined keywords/long-tail)
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