Kyle Hawley

About

Growth/partnership marketer who led Bird Heating & Cooling’s post-rebrand go-to-market and built trackable acquisition loops across Google Search, landing pages, email, and retargeting. Strong at converting local events/sponsorships into measurable leads using QR codes, UTMs, call tracking, and tight lead-routing workflows, and scaling repeatable partnership frameworks.

Experience

Key Strengths

• Builds measurable partnership programs with clear deliverables and tracking (promo codes, UTMs, QR/landing pages)
• Turns offline sponsorships/events into trackable lead-gen with dedicated offers and follow-up workflows
• Cross-functional alignment to ensure partnership execution (messaging, signage, dispatch, sales follow-up)
• Full-funnel acquisition optimization: keyword targeting, ad messaging, landing pages, form simplification, A/B testing
• Data-driven channel optimization (cut low performers, scale what converts using CPL and conversion rate)
• Leverages local network to accelerate partnerships and campaign execution via trusted vendors
• Led rebrand rollout with consistent multi-channel physical + digital assets (vehicle wraps, signage, promo gear, digital)

Reference Highlights

• ownership mindset
• speed of execution
• turns ideas into action
• proactive
• highly organized
• solution-focused
• end-to-end ownership of initiatives
• strong at maintaining long-term external relationships
• balances internal priorities while keeping partners engaged and aligned
• reliable with deadlines; well-prepared for events
• process and performance improvement mindset
• drives measurable lead growth (increased phone call leads)