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Kyle Hawley
Mid-level Marketing Manager specializing in paid media and performance marketing
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About
Growth/partnership marketer who led Bird Heating & Cooling’s post-rebrand go-to-market and built trackable acquisition loops across Google Search, landing pages, email, and retargeting. Strong at converting local events/sponsorships into measurable leads using QR codes, UTMs, call tracking, and tight lead-routing workflows, and scaling repeatable partnership frameworks.
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Key Strengths
- Builds measurable partnership programs with clear deliverables and tracking (promo codes, UTMs, QR/landing pages)
- Turns offline sponsorships/events into trackable lead-gen with dedicated offers and follow-up workflows
- Cross-functional alignment to ensure partnership execution (messaging, signage, dispatch, sales follow-up)
- Full-funnel acquisition optimization: keyword targeting, ad messaging, landing pages, form simplification, A/B testing
- Data-driven channel optimization (cut low performers, scale what converts using CPL and conversion rate)
- Leverages local network to accelerate partnerships and campaign execution via trusted vendors
- Led rebrand rollout with consistent multi-channel physical + digital assets (vehicle wraps, signage, promo gear, digital)
Reference Highlights
- ownership mindset
- speed of execution
- turns ideas into action
- proactive
- highly organized
- solution-focused
- end-to-end ownership of initiatives
- strong at maintaining long-term external relationships
- balances internal priorities while keeping partners engaged and aligned
- reliable with deadlines; well-prepared for events
- process and performance improvement mindset
- drives measurable lead growth (increased phone call leads)
Kyle's references speak for themselves. Let us connect you.
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