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Lauren Durfy
Director of B2B SaaS Marketing specializing in demand generation and lifecycle programs
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About
Growth/marketing operator with strong partnership and outbound expertise: built an outbound email engine that became the #1 revenue-driving marketing channel (30% open rate, 9% CTR, 9/10 HubSpot Health Score) while maintaining CASL/CAN-SPAM compliance. Also runs measurable partnership programs using UTMs/GA and executes acquisition experiments across AEO (schema/content), YouTube, and Reddit—driving new clients and close-won opportunities via LinkedIn network effects.
Experience
Education
Key Strengths
- Closed partnerships via research + SME-led introductions; measured success via SQLs generated
- Built the company's #1 marketing revenue-driving outbound email cadence
- Strong email performance metrics: ~30% open rate, ~9% CTR, 9/10 HubSpot Health Score
- Hands-on HubSpot segmentation, automation, and workflow implementation
- Compliance-first outbound execution (CASL/CAN-SPAM) while scaling list building
- Network-driven demand gen via LinkedIn; generated a close-won opportunity from a DM
- Data-driven acquisition experimentation (AEO/schema/content + YouTube/Reddit); produced 2 clients in 2025
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