Macharayya G

Wingho Lam

Screened

Mid-level Growth Marketer specializing in performance marketing and lifecycle funnels

Huntington Beach, CA3y exp

“Lifecycle/CRM marketer who built automated post-visit, re-engagement, and abandoned-cart programs with behavioral segmentation and UTM-based attribution. Delivered strong measurable impact in 90 days: +42% repeat visits, membership conversion from 3% to 15%, 1,500 five-star reviews, and growth to $100k MRR, while also aligning ops/front-desk messaging for a consistent customer journey.”

Michael Cusden

Screened

Director-level B2B Growth Marketing leader specializing in demand gen, ABM, and marketing ops

Toronto, Canada11y exp

“Marketing/partnerships professional with hands-on creator experience as a blogger and micro-influencer, bringing a creator-side lens to brand deals and trust-first sponsorships. Has led partner-led ABM GTM and acquisition loops (webinars + email nurtures) targeting Canadian SMB cloud/cybersecurity upgrades, driving the highest MQL pipeline of the year at lower cost than paid and scaling the motion across partners.”

“Lifecycle/CRM marketer with hands-on ownership of high-volume, multi-channel programs in Salesforce Marketing Cloud, spanning strategy, build, QA, deployment, and post-campaign analysis. At Bosley Medical, they drove measurable business impact through rigorous segmentation, incrementality testing, and channel optimization, including a campaign that lifted show rate by 19%, consult conversion by 14%, and another messaging test that improved engagement by 22%.”