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Robert Sarrow
Director-level Lifecycle & CRM Marketing leader specializing in healthcare and regulated services
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About
Lifecycle/CRM marketer with hands-on ownership of high-volume, multi-channel programs in Salesforce Marketing Cloud, spanning strategy, build, QA, deployment, and post-campaign analysis. At Bosley Medical, they drove measurable business impact through rigorous segmentation, incrementality testing, and channel optimization, including a campaign that lifted show rate by 19%, consult conversion by 14%, and another messaging test that improved engagement by 22%.
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Key Strengths
- owned end-to-end high-volume lifecycle campaigns across email, SMS, direct mail, and outbound calls
- strong SFMC journey build and automation expertise
- rigorous multi-layer QA process across channels and stakeholders
- advanced audience segmentation using recency, engagement, intent, income, and geography
- data-driven CRM optimization using conversion, engagement, site activity, and channel preference signals
- incrementality testing with 20% control holdout design
- Tableau and Excel-based revenue and ROI analysis
- budget reallocation based on channel and segment-level ROI insights
- improved show rate by 19% and consult conversion by 14%
- increased engagement by 22% through messaging experimentation
- strong experimentation mindset with audience-specific creative learnings by gender and funnel stage
- effective executive reporting and post-campaign analysis
Reference Highlights
- reliable execution quality
- detail-oriented
- strong QA and proofing
- meticulous with segmentation accuracy
- handles large overlapping campaign calendars
- works well under tight timelines
- manages multiple stakeholder inputs effectively
- asks the right questions up front
- aligns work to objectives
- thoughtful post-launch analysis
- clear recommendations
- strong organization
- precision in complex programs
- proactive communication
- identifies issues early
- prevents downstream errors
- saves time and money
- disciplined approach
- focused on proper test structure
- collaborative with data and content
- understands both strategy and creative
- connects results back to data and content
- owned entire database marketing function
- reliable execution against strict schedules
- strong planning ahead
- solution-focused
- keeps all parties informed
- manages expectations well
- rarely late
- hands-on CRM systems user
- instrumental in system onboarding and setup
- strong end-to-end process understanding
- diligent campaign tracking
- connects campaigns to revenue outcomes
- driving 30%+ of monthly revenue through CRM programs
- systematic experimentation approach
- defines tests clearly
- limits variables in testing
- collaborates effectively with creative teams
- builds in time to meet deadlines
- attention to detail in proofing
- maintains budget discipline
Robert's references speak for themselves. Let us connect you.
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