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Mahgoub Gaafar
Senior Product Manager specializing in AI-driven engagement and gamification
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About
F2P product/game designer with live-ops experience on an NBC Group-owned mobile app in the MENA region (~200k users), driving personalization (segmented ads/trivia) and monetization (regional pricing, LTOs, season pass). Owns the full delivery lifecycle—PRDs/backlog through QA/UAT and release—and uses retention/conversion metrics and A/B testing to tune rewards and the game economy.
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Key Strengths
- End-to-end ownership from game design through QA/UAT and release management
- Experience operating a live F2P mobile app with ~200,000 users
- Strong segmentation/personalization approach (ads, trivia, IAP offers by region/behavior)
- F2P monetization design including regional pricing, limited-time offers, and season pass tuning
- Metrics-driven iteration focused on D3 retention, login streaks, and free-to-paid conversion
- Structured A/B testing measurement (reach, impressions, conversion, revenue, 30-day follow-on purchases)
- Live events calendar design aligned to real-world sports/cultural seasons
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