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Matthew Goff
Principal Product Manager specializing in data, analytics, and platform strategy
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About
Senior product leader with experience across edtech, marketing technology, and AML at companies including EAB, BookNook, and Capital One. Stands out for leading large-scale platform transformations with measurable business impact, shipping ML-enabled investigator workflows, and actively prototyping human-centered generative AI use cases to support tutors, teachers, and district leaders.
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Key Strengths
- Led end-to-end modernization of EAB's marketing platform protecting hundreds of millions in recurring revenue
- Reduced lead activation time from 14 days to 2 days across 440 customers
- Strong product strategy grounded in discovery, workflow analysis, and measurable success metrics
- Cross-functional executive alignment across Marketing, Operations, Engineering, Analytics, and Design
- Phased transformation leadership balancing speed and risk
- AML and ML product experience for investigator workflows at Capital One
- Careful AI/ML rollout using incremental deployment and behavioral measurement
- UX and reporting judgment that drove a 15% increase in annual revenue at BookNook
- 0-to-1 platform leadership replacing vendor dependency with in-house configuration tooling
- Delivered business impact through cost savings, including a $5M vendor-related savings case
- People leadership experience managing 5 product managers and mentoring 4 cross-functional associates
- Track record of developing talent, including grooming a PM successor
- Human-centered AI mindset focused on augmenting tutors and educators rather than replacing them
Reference Highlights
- broad product leadership scope
- strong cross-functional leader
- strategic roadmap ownership
- effective discovery leadership
- strong design thinking
- sharp UX judgment
- user empathy
- handles complex messy product areas well
- aligns engineering, design, ops, and program teams
- keeps teams running smoothly
- proactive organizational communicator
- hands-on when needed
- empowers others with space to do their work
- mentor-like colleague
- AI thought leader
- drives company-wide learning initiatives
- builds AI best practices and security policies
- corrals diverse stakeholders effectively
- innovative with AI tools
- student-first mindset
- human-centered approach to technology
- balances needs of students, teachers, tutors, and district admins
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