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Mian Muhammad Abdullah Akmal
Mid-level Digital Marketing & Performance Marketing Specialist for E-commerce growth
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Performance marketer focused on DTC eCommerce growth, managing $50K+/month budgets across Meta and TikTok with an omni-channel approach including Google. Drove a major ROAS lift (2.5 to 5.6) while scaling spend, using rigorous creative testing (hook/hold rate) and funnel diagnostics, including hands-on landing page speed optimization.
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Key Strengths
- Scaled DTC eCommerce spend from $50K to $80K/month while improving blended ROAS from 2.5 to 5.6
- Strong creative-led optimization approach across TOF/MOF/BOF (awareness, benefits, offers)
- Disciplined testing framework (control vs variant, one variable at a time, ~7 days minimum sample)
- Data-driven budget allocation using efficiency and scale metrics by channel/campaign/audience
- Systematic funnel troubleshooting using stage-specific KPIs to diagnose performance drops
- Improved site speed from ~8–10s to ~1–2s via landing page image optimization
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