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Mian Muhammad Abdullah Akmal
Mid-level Digital Marketing & Performance Marketing Specialist for E-commerce growth
Lahore, PakistanDigital Marketing Manager4 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
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About
Performance marketer focused on DTC eCommerce growth, managing $50K+/month budgets across Meta and TikTok with an omni-channel approach including Google. Drove a major ROAS lift (2.5 to 5.6) while scaling spend, using rigorous creative testing (hook/hold rate) and funnel diagnostics, including hands-on landing page speed optimization.
Experience
Digital Marketing ManagerFreelance Projects
Digital Marketing ExecutiveEuphoria Digital Services
Performance MarketerBrand Buzz Arena
Marketing InternCHIESI PHARMACEUTICAL
Property RealtorProperty Help
Education
University of South Asia, Lahorebachelor, Business Administration (Marketing, Business Strategy, Digital Media)
Lahore Grammar School (LGS)high_school (2020)
Key Strengths
- Scaled DTC eCommerce spend from $50K to $80K/month while improving blended ROAS from 2.5 to 5.6
- Strong creative-led optimization approach across TOF/MOF/BOF (awareness, benefits, offers)
- Disciplined testing framework (control vs variant, one variable at a time, ~7 days minimum sample)
- Data-driven budget allocation using efficiency and scale metrics by channel/campaign/audience
- Systematic funnel troubleshooting using stage-specific KPIs to diagnose performance drops
- Improved site speed from ~8–10s to ~1–2s via landing page image optimization
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