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Michael Rarick
Director-level growth marketer specializing in paid media and AI search
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About
Growth leader with a strong track record in ambiguous, emerging areas—most notably building an agency AEO division from scratch at Roswell and turning AI search visibility into a productized, revenue-linked offering. Also brings deep attribution and analytics rigor from Doctronic, where they unified fragmented paid media measurement, partnered with BI on internal MTA/MMM, and uncovered critical tracking issues affecting funnel performance.
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Key Strengths
- Built an AEO division from zero
- Created and productized a new AI search marketing methodology
- Drove 60% increase in client citations
- Contributed to six-figure contract wins
- Strong at tying marketing initiatives to revenue outcomes
- Designed repeatable growth experiment frameworks
- Built unified attribution foundations across fragmented paid channels
- Partnered with BI to implement internal MTA and MMM
- Improved forecasting and reduced channel volatility
- Identified late-funnel tracking breakage caused by React site migration
- Operates effectively in high-ambiguity, no-playbook environments
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