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Matt McCorry
Director-level Paid Media & Channel Partnerships leader specializing in growth and performance marketing
RemoteDirector of Paid Media15 years experienceDirectorDigital MarketingAdvertisingTechnology
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About
Performance marketer specializing in full-funnel paid media across Google (PMax, Display, YouTube), Meta, and TikTok, with recent ownership of a $100K–$150K/month residential roofing account. Focuses on lead quality and measurement rigor (GA4 engagement validation, call tracking cleanup, disciplined single-variable testing), driving a 30% CPA decrease and 75% lift in qualified leads.
Experience
Director of Paid MediaContractor Marketing Pros
Manager of Channel Partnerships - Google AdsLogical Position
Manager of SMB Paid Search StrategyLogical Position
Search Team LeadLogical Position
Senior Paid Search StrategistLogical Position
Key Strengths
- Owned and scaled a high-spend paid media account ($100K–$150K/month) across Google and Meta
- Improved lead quality by filtering spam/irrelevant traffic using negatives, targeting, and call tracking QA
- Used GA4 engagement signals (pages/session, session duration, repeat visitors) to validate conversion quality
- Built full-funnel strategy: TikTok/Meta for TOF, Google for BOF; reallocates spend using MER and attribution
- Disciplined experimentation: single-variable A/B tests run 1–4 weeks; promotes winners into higher-budget 'leaders' campaigns
- Diagnosed performance drops by auditing tracking/settings and identifying funnel changes; influenced client to revert a harmful conversion-flow change
- Delivered measurable results: 30% CPA reduction and 75% increase in qualified leads
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