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Matt McCorry - Director of Paid Media in Remote

Matt McCorry

Director-level Paid Media & Channel Partnerships leader specializing in growth and performance marketing

Contractor Marketing ProsPortland State UniversityRemote15 Years ExperienceDirector Level

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About

Performance marketer specializing in full-funnel paid media across Google (PMax, Display, YouTube), Meta, and TikTok, with recent ownership of a $100K–$150K/month residential roofing account. Focuses on lead quality and measurement rigor (GA4 engagement validation, call tracking cleanup, disciplined single-variable testing), driving a 30% CPA decrease and 75% lift in qualified leads.

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Key Strengths

  • Owned and scaled a high-spend paid media account ($100K–$150K/month) across Google and Meta
  • Improved lead quality by filtering spam/irrelevant traffic using negatives, targeting, and call tracking QA
  • Used GA4 engagement signals (pages/session, session duration, repeat visitors) to validate conversion quality
  • Built full-funnel strategy: TikTok/Meta for TOF, Google for BOF; reallocates spend using MER and attribution
  • Disciplined experimentation: single-variable A/B tests run 1–4 weeks; promotes winners into higher-budget 'leaders' campaigns
  • Diagnosed performance drops by auditing tracking/settings and identifying funnel changes; influenced client to revert a harmful conversion-flow change
  • Delivered measurable results: 30% CPA reduction and 75% increase in qualified leads

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Experience

Director of Paid MediaContractor Marketing Pros · Apr 2025 – Dec 2025contract
Manager of Channel Partnerships - Google AdsLogical Position · Apr 2011 – Feb 2025
Manager of SMB Paid Search StrategyLogical Position · Apr 2011 – Feb 2025
Search Team LeadLogical Position · Apr 2011 – Feb 2025
Senior Paid Search StrategistLogical Position · Apr 2011 – Feb 2025

Awards

  • 2022 Google Premier Partner Award - Lead Generation (Google)

Skills

Budget ManagementGoogle AdsLead GenerationGo-to-Market StrategyCross-Functional CollaborationCampaign Performance AnalysisClient Relationship BuildingData-Driven Decision MakingDigital Marketing StrategyPaid Media OptimizationPaid MediaPaid SearchPartnership ManagementPPCSEM

Languages

English

Certifications

Google Ads Certified (Search, Display, Video)Google Analytics 4 CertifiedMicrosoft Advertising Certified ExpertPolitical Science - Portland State University

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Connect with Matt

Matt already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Hire with Reval

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Matt McCorryDirector-level Paid Media & Channel Partnerships leader specializing in growth and performance marketing