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mike gurtek
Senior Creative Marketing Designer specializing in motion design and performance marketing
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About
Senior motion designer/creative producer with 15 years of high-end motion, video, and photography experience, including 9 years at Inovalon building enterprise brand systems. Known for translating complex healthcare journeys into polished explainer content and for scalable, modular frameworks that empower large teams (300+ employees). Also integrates generative AI (Weavy + Figma) trained on brand guidelines and original photography to maintain brand consistency at high output volume.
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Key Strengths
- Translates complex healthcare/product workflows into clear, humanized motion narratives
- End-to-end production capability (strategy, shoot, edit, motion design) for high-polish marketing video
- Builds scalable modular brand systems (iconography/component libraries) enabling self-serve content creation (300+ employees)
- High-volume multi-format delivery via master comp workflows (9:16/16:9/1:1) without quality loss
- Advanced After Effects craft (expressions, automated effects synced to audio) for efficient, consistent output
- Innovative AI-assisted brand system approach (training models on brand guidelines + original photography) to reduce quality drift at scale
- Creates attention-grabbing social creative that breaks template fatigue while staying on-brand
- Rapid iteration with marketing/product/sales using modular design to incorporate performance feedback while protecting brand
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