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Muhammad Mughees Amjad
Senior SEO Manager specializing in technical SEO, analytics, and GEO
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About
Paid media performance marketer managing $50K+/month spend across Meta and Google for eCommerce and lead-gen, with a strong creative-testing orientation (UGC/video vs static) that produced ~25–30% lower CPA and ~35% higher ROAS when scaled. Builds full-funnel systems across Meta/TikTok (demand gen) and Google Search/PMax (high-intent capture), using marginal ROAS/CPA, frequency-based fatigue signals, and statistically grounded testing to scale or cut campaigns.
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Key Strengths
- Managed $50K/month budgets across Google Ads and Meta Ads for eCommerce and lead gen
- Meta creative testing drove ~25–30% CPA reduction on prospecting and ~35% ROAS lift after scaling winners
- Improved CTR by 40%+ via messaging/format testing (UGC-style video outperforming static)
- Strong Google Ads structuring: brand vs non-brand vs competitor segmentation; match type and bidding tests; PMax vs standard evaluation
- Full-funnel, cross-platform allocation approach (Meta/TikTok for demand gen; Google for high-intent capture) using marginal ROAS/CPA
- Disciplined experimentation: hypothesis-driven tests, isolated variables, minimum spend/conversion thresholds to avoid false positives
- Systematic diagnosis of performance declines (creative fatigue/audience saturation) including GA4 tracking validation; recovered with ~20% CPA drop
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