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Aaron Yoder
Director-level marketing leader specializing in demand generation and lifecycle marketing
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About
Outbound sales candidate with fintech experience selling into financial advisory firms, combining cold email and LinkedIn outreach with strong list-building and segmentation discipline. Demonstrated measurable pipeline impact by generating 90 meetings in two months and improving lead quality through messaging experiments and stakeholder mapping in a compliance-sensitive SEC-regulated environment.
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Key Strengths
- Built and cleaned targeted prospect lists using LinkedIn Sales Navigator and AdvisorPro
- High-volume outbound execution with 300 daily outreach target
- Booked 90 meetings in 2 months through outbound pipeline generation
- Strong fintech/financial advisor sales experience
- Handled pricing and SEC compliance objections with tailored solutions
- Qualified meetings based on genuine purchase intent and stakeholder engagement
- Improved lead quality by refining messaging from recruiting-oriented to business-growth outcomes
- Used stakeholder mapping to replace shotgun outreach with more targeted account penetration
- Segmented accounts by parent-company structure to improve relevance and qualification
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