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Muhammad Sajjad
Entry-Level Digital Marketing Specialist focused on social media ads and SEO
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About
Performance marketer specializing in high-spend paid social, personally managing $50K+/month Meta Ads budgets. Demonstrates a rigorous, statistically grounded testing and scaling methodology across creatives, audiences, and bidding, with documented outcomes including ~30% CPL reduction and ROAS improvement from ~2.5x to ~4x. Experienced building full-funnel systems across Meta, Google, and TikTok and restoring growth after post-scaling performance declines.
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Key Strengths
- Owned $50K+/month Meta Ads budget and drove measurable growth
- Reduced CPL ~30% while increasing lead volume ~40%
- Improved ROAS from ~2.5x to ~4x
- Disciplined testing framework with statistical significance thresholds (2–3x target CPA spend or 30–50 conversions)
- Data-stability-based scaling approach (3–5 days stable performance; 20–30% budget increases)
- Full-funnel cross-platform strategy across Meta, Google, and TikTok with data-driven incremental spend allocation
- Strong diagnostic ability during performance declines (identified creative fatigue/audience saturation; restored results in 2–3 weeks)
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