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Mushfiq Ali
Mid-level Paid Ads Specialist specializing in Google Ads and e-commerce growth
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About
Freelance Google Ads specialist focused on fixing underperforming accounts, especially lead-gen businesses with ROI and lead-quality issues. Has managed 100K+ monthly spend for legal clients and delivered measurable wins like cutting CPL to £12 for a UK safety equipment company while increasing qualified lead volume by 20%. Also brings strong tracking, offline conversion feedback, and client-facing troubleshooting experience.
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Key Strengths
- Freelance paid media specialist across finance, legal, construction, safety equipment, ecommerce, and retail
- Reduced CPL from £20+ target to £12 for a UK construction safety equipment company
- Improved lead quality by feeding qualified lead data back into Google Ads
- Increased lead volume by 20% after lowering CPL and tightening qualification
- Managed £100K+ monthly Google Ads spend for legal clients
- Strong search-only Google Ads strategy for lead generation
- Diagnoses tracking and attribution issues using GTM, call tracking, and enhanced tracking
- Uses structured testing framework with CTR, CVR, lead volume, and close-rate thresholds
- Identifies and fixes conversion drops caused by website changes
- Comfortable operating independently with direct client communication and reporting
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