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Mustafa Masood
Senior E-commerce Brand Manager specializing in Amazon and marketplace growth
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About
Hands-on paid media practitioner with experience across Meta, Google, and Amazon, including direct ownership of strategy and execution. Managed roughly $250K/month in spend, cites a 30% ROAS improvement without added budget, and uses A/B testing, creative optimization, and audience shifts to drive performance across multiple brands and industries.
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Key Strengths
- Managed $250k monthly ad spend across Meta and Google
- Improved ROAS by 30% without increasing spend
- Increased conversions by 30% through audience reallocation
- Data-driven optimization using A/B testing
- Hands-on ownership of strategy and execution across paid media accounts
- Creative testing and budget scaling based on conversion performance
- Client-facing reporting with seasonality-based performance analysis
- Cross-industry paid media support
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