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Guillermo Sanchez - Chief Marketing Officer USA

Guillermo Sanchez

Executive Marketing & Innovation Leader in CPG and Beverage Alcohol

FIFCO USAInstituto de Estudios Superiores de Administración (IESA)21 Years ExperienceExecutive Level

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Experience

Chief Marketing Officer USAFIFCO USA · Apr 2024 – Present
Senior Vice President, Chateau Ste Michelle & Head of Product InnovationSte. Michelle Wine Estate · Jul 2022 – Jan 2024
Board Member – Wine Market CouncilWine Market Council · Jul 2022 – Jan 2024
VP Marketing Strategy and Development (Enhancers, Desserts, and Away-from-home channel)Kraft Heinz · Jan 2020 – Jan 2022
Global Marketing Innovation Director (VP-Level)Diageo · Jul 2014 – Feb 2020
Marketing Director Guinness EuropeDiageo · Jan 2013 – Jun 2014
Head of Innovation Andean RegionDiageo · Jan 2011 – Jan 2013
Senior Brand Manager InnovationDiageo · Jan 2010 – Jan 2011
Senior Brand Manager ScotchDiageo · Jan 2009 – Jan 2010
Brand Manager Ready to DrinkDiageo · Jan 2007 – Jan 2009
Brand Manager Commercial InnovationDiageo · Jan 2005 – Jan 2007

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Education

Instituto de Estudios Superiores de Administración (IESA)master, Marketing

Awards

  • Cannes Lions (multiple)
  • Effie Awards
  • AdAge recognition
  • Clio Awards (three)
  • San Francisco Spirits Competition - Innovation Awards (five-time)
  • DIAGEO LAC People Manager Award
  • DIAGEO Innovation Breakthrough Award (two-time)
  • Selected Top Marketing Director - European Development Program (DIAGEO)
  • Gold Cannes Lions of Creativity - Guinness Rugby
  • President’s Award (DIAGEO)
  • Best Marketing Director of LATAM (2012)
  • Best Breakthrough Innovation for LATAM (two-time)
  • Andean People Manager Award (DIAGEO)

Skills

Digital MarketingE-commerceGo-to-Market StrategyP&L ManagementSocial Media MarketingStrategic PlanningTeam LeadershipAgile Rapid PrototypingBrand ActivationsBrand BuildingBrand MarketingBrand PositioningBrand StrategyBusiness StrategyCo-creation

Languages

EnglishSpanish

Certifications

Executive Program General Management - MIT SloanDigital Business Strategy Certification - Columbia University

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Typically responds within 24 hours

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Guillermo SanchezExecutive Marketing & Innovation Leader in CPG and Beverage Alcohol