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Nilsen Humphrey
Mid-level Event Marketing Manager specializing in audience growth and brand strategy
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Lifecycle/CRM marketer in the live events space (LA Comic Con) who builds segmented post-purchase journeys in Mailchimp using ticketing/CRM data. Demonstrated measurable impact (25% lift in hotel conversions; ~58% open rate) and strong cross-functional execution across creative, merchandising, and operations, including premium VVIP product launches and on-site experience design.
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Key Strengths
- Built a post-purchase lifecycle funnel converting ticket buyers to hotel bookings using CRM/ticketing data
- Drove 25% increase in hotel conversion rate and achieved ~58% email open rate via targeted personalization
- Behavior- and context-driven segmentation using historical click and purchase patterns to tailor content
- Testing-led optimization (multivariate) that uncovered differing motivations across VIP vs general audiences
- Cross-functional delivery of premium VVIP product and high-touch on-site experience (design, sourcing, inventory, messaging)
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