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Oyepeju Oyelowo
Senior Paid Media Manager specializing in performance marketing and B2B lead generation
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About
Performance marketer managing high-spend ($50K+/month) accounts across Meta and Twitter/X with a full-funnel approach. Drove a ~73% CPL reduction on Meta by shifting to Instant Forms and optimized downstream outcomes like meetings booked and engagement letters signed. Comfortable structuring and testing campaigns across Meta, Google (Search/Display), and TikTok, with platform-specific troubleshooting experience.
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Key Strengths
- Owned and optimized a $50K+/month paid media account across Meta and Twitter/X
- Reduced Meta cost per lead by ~73% by switching from website conversions to Instant Forms
- Diagnosed budget-allocation inefficiency (Twitter over-spend) and rebalanced spend based on performance
- Improved Twitter/X performance using follower lookalike targeting and ad set restructuring
- Tracks performance beyond platform metrics to business outcomes (meetings booked, cost per meeting, engagement letters signed)
- Strong testing discipline: defines test objectives, sets duration/spend thresholds, and evaluates against CPA/CPL/ROAS
- Platform-specific troubleshooting (restored stalled Twitter/X performance by duplicating vs editing a winning campaign; leveraged platform rep insight)
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“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”
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