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Oyepeju Oyelowo
Senior Paid Media Manager specializing in performance marketing and B2B lead generation
Abuja, NigeriaPaid Media Manager8 years experienceSeniorDigital MarketingAdvertisingSaaS
ScreenedIdentity Verified
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About
Performance marketer managing high-spend ($50K+/month) accounts across Meta and Twitter/X with a full-funnel approach. Drove a ~73% CPL reduction on Meta by shifting to Instant Forms and optimized downstream outcomes like meetings booked and engagement letters signed. Comfortable structuring and testing campaigns across Meta, Google (Search/Display), and TikTok, with platform-specific troubleshooting experience.
Experience
Paid Media ManagerScale Army
Digital Marketing / Paid Media ManagerVelocity Media
Meta Marketing Pro (EMEA)Teleperformance
Digital Marketing ManagerParadize Image Ltd
Content MarketerBackdesk Innovative Solutions
Social Media ManagerExclusive Data Recovery Lab
Digital Marketing OfficerThe Legit Way Out Ltd.
Social Media ManagerSiddiqah Foundation (NGO)
Education
University of Lagos, Nigeriabachelor, Microbiology (2016)
Girl's Secondary Grammar School, Lagoshigh_school
Key Strengths
- Owned and optimized a $50K+/month paid media account across Meta and Twitter/X
- Reduced Meta cost per lead by ~73% by switching from website conversions to Instant Forms
- Diagnosed budget-allocation inefficiency (Twitter over-spend) and rebalanced spend based on performance
- Improved Twitter/X performance using follower lookalike targeting and ad set restructuring
- Tracks performance beyond platform metrics to business outcomes (meetings booked, cost per meeting, engagement letters signed)
- Strong testing discipline: defines test objectives, sets duration/spend thresholds, and evaluates against CPA/CPL/ROAS
- Platform-specific troubleshooting (restored stalled Twitter/X performance by duplicating vs editing a winning campaign; leveraged platform rep insight)
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