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Paul Albright
Director-level Creative Director specializing in social media and performance content
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Growth creative specialist who builds and iterates high-volume, platform-native paid social ads for an AI app (Smarter Chat), using performance analytics (hook/hold rates) to engineer creative improvements. Developed a POV/"hidden camera" confrontation concept around infidelity that achieved a $2 CPA and influenced broader creative strategy toward more authentic, unscripted-feeling social content.
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Key Strengths
- Owned end-to-end growth-creative campaigns with measurable CPA impact ($2 CPA on POV/hidden-camera concept)
- Strong performance-to-creative translation using hook/hold/drop-off insights to retool scripts and scenes
- Platform-native creative optimization (e.g., text-only + music format outperforming on TikTok vs other variants)
- High-velocity creative output in structured sprints (6 unique ads/week with 4 iterations each)
- Systematic modular creative process (research → hook/body/CTA → batch scripting/shooting/editing → winner analysis → iteration)
- Effective creator direction via strong pre-production briefs (goal, loose script, references) to maintain authenticity and performance
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