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Paul Gerwen
Creative Director specializing in brand identity and multi-channel marketing
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About
Lead creative who built and extended the NRCA PRO initiative identity on top of an earlier corporate identity system they created, producing all associated print/digital assets and supporting a successful market launch. Operates with strong process discipline (brief-as-North-Star, proofing checks/balances), high-volume production workflows (Adobe + Campaign Monitor, Teams/OneDrive, traffic management), and multi-format video planning for efficient cross-platform delivery.
Experience
Key Strengths
- Led end-to-end identity and launch creative for NRCA PRO initiative
- Cross-functional collaboration with marketing, membership, and education teams
- Maintains brand consistency across print and digital via creative briefs and governance
- High-volume asset production enabled by shared file systems and traffic management
- Efficient video workflow leveraging storyboards/scripts and established identity system
- Builds cyclical marketing calendars to keep visuals fresh while staying cohesive
- Incorporates third-party performance data while protecting brand via brief/mission alignment
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