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Paul Gerwen

Creative Director specializing in brand identity and multi-channel marketing

National Roofing Contractors AssociationAmerican Academy of ArtRosemont, Illinois32 Years ExperienceDirector Level

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About

Lead creative who built and extended the NRCA PRO initiative identity on top of an earlier corporate identity system they created, producing all associated print/digital assets and supporting a successful market launch. Operates with strong process discipline (brief-as-North-Star, proofing checks/balances), high-volume production workflows (Adobe + Campaign Monitor, Teams/OneDrive, traffic management), and multi-format video planning for efficient cross-platform delivery.

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Key Strengths

  • Led end-to-end identity and launch creative for NRCA PRO initiative
  • Cross-functional collaboration with marketing, membership, and education teams
  • Maintains brand consistency across print and digital via creative briefs and governance
  • High-volume asset production enabled by shared file systems and traffic management
  • Efficient video workflow leveraging storyboards/scripts and established identity system
  • Builds cyclical marketing calendars to keep visuals fresh while staying cohesive
  • Incorporates third-party performance data while protecting brand via brief/mission alignment

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Experience

Graphic DesignerNational Roofing Contractors Association (NRCA) · Jan 1997 – Jan 2000
Creative DirectorNational Roofing Contractors Association (NRCA) · Jan 2001 – Present
Art DirectorAugust Associates · Jan 2000 – Jan 2001
Graphic Designer/Desktop PublisherASA Incorporated · Jan 1994 – Jan 1997

Awards

  • Graphic Design USA - American In-house Design Awards (Multiple wins)
  • Trendy Award - Technical Catalog design
  • Trendy Award - NRCA Resources Catalog design
  • Folio: Eddie and Ozzie Award - Finalist (Publication Website Redesign)

Languages

English

Certifications

Graphic Design - American Academy of Art

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Paul GerwenCreative Director specializing in brand identity and multi-channel marketing