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Petra Thach

Director-level Growth & Web3 Marketing Leader specializing in crypto, community, and GTM

Siem Reap, CambodiaGrowth Lead11 years experienceDirectorDigital MarketingCryptocurrencyBlockchain
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About

Growth and partnerships operator with 10+ years in digital marketing across Web3, gaming/creator ecosystems, and B2B SaaS. Has executed exchange listings (KuCoin/Bybit/MEXC) and community-led campaigns (AMAs, guild partnerships), plus international GTM (Nigeria) that drove ~$100k traded volume in month one and rapid social growth to 100k X followers.

Experience

Growth LeadDaydream.live
FounderTroioi.io
CMOSouni
Head of Marketing and GrowthCastr
Marketing ManagerCoinCola
Senior Digital Marketing SpecialistPornhub

Key Strengths

  • Sourced and activated P2E guild partnerships via Discord/Telegram/X; tracked success via wallet connections, activation, and retention
  • Leveraged network to launch a token (Souni TGE) on 3 tier-2 exchanges (KuCoin, Bybit, MEXC) and ran cross-AMAs; grew X account to 100k followers
  • Led Nigeria GTM for Coincola with local agencies + ambassador program + on-the-ground campaigns; generated ~$100k traded volume in first month
  • Designed and executed G2/Capterra review acquisition loop at Castr; achieved 4.3-star rating and 100+ reviews in one month
  • Improved retention and positioning by re-engaging unhappy/old users, running direct support outreach, and revamping website with social proof

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Languages

EnglishFrenchVietnameseKhmerCantonese

Skills

Go-to-market StrategyCommunity BuildingTeam ManagementViral MarketingProduct MarketingGlobal Market ExpansionWeb3 EcosystemsInvestor RelationsFundraisingInfluencer & Creator RelationsStrategic PartnershipsContent MarketingCrypto MarketingWeb3 MarketingData Analytics