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Petra Thach
Director-level Growth & Web3 Marketing Leader specializing in crypto, community, and GTM
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About
Growth and partnerships operator with 10+ years in digital marketing across Web3, gaming/creator ecosystems, and B2B SaaS. Has executed exchange listings (KuCoin/Bybit/MEXC) and community-led campaigns (AMAs, guild partnerships), plus international GTM (Nigeria) that drove ~$100k traded volume in month one and rapid social growth to 100k X followers.
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Key Strengths
- Sourced and activated P2E guild partnerships via Discord/Telegram/X; tracked success via wallet connections, activation, and retention
- Leveraged network to launch a token (Souni TGE) on 3 tier-2 exchanges (KuCoin, Bybit, MEXC) and ran cross-AMAs; grew X account to 100k followers
- Led Nigeria GTM for Coincola with local agencies + ambassador program + on-the-ground campaigns; generated ~$100k traded volume in first month
- Designed and executed G2/Capterra review acquisition loop at Castr; achieved 4.3-star rating and 100+ reviews in one month
- Improved retention and positioning by re-engaging unhappy/old users, running direct support outreach, and revamping website with social proof
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