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Rahul Setia
Director-level Growth Marketing leader specializing in full-funnel acquisition and lifecycle optimization
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About
Growth and partnerships professional with experience across fintech (SMB loans) and edtech (ByteLearn), combining SEO-led content ecosystems and performance marketing experimentation with rigorous lead-quality verification. Has closed white-label partnerships in the dental industry and built creator/referral incentive programs, consistently tying initiatives to funnel metrics like leads, MQL/SQL, activations, LTV, and ROAS.
Experience
Education
Key Strengths
- Closed white-label partnerships with non-competing dental companies using barter marketing/PR and tracked performance via CRM pipeline views
- Leveraged personal network to run an SMB loan campaign that generated ~2x leads and ~3x conversion due to higher lead quality
- Built an SEO-driven downloadable worksheets funnel at ByteLearn that generated ~4x leads vs paid channels
- Implemented lead-quality controls using email verification (NeverBounce) and sales-call review feedback loops
- Designed and scaled bilingual/regional-language Facebook ad experiments, optimizing via CTR/CPC/conversion rate/ROAS and focusing on mobile-only targeting for better lead quality
- Creator growth via referral incentives (50% revenue share per converted lead) and performance-based rewards (7-day vacations for top performers)
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