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Rahul Setia - Director of Growth Marketing in Calgary, AB

Rahul Setia

Director-level Growth Marketing leader specializing in full-funnel acquisition and lifecycle optimization

ZentistWorld College of Technology & ManagementCalgary, AB11 Years ExperienceDirector Level

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About

Growth and partnerships professional with experience across fintech (SMB loans) and edtech (ByteLearn), combining SEO-led content ecosystems and performance marketing experimentation with rigorous lead-quality verification. Has closed white-label partnerships in the dental industry and built creator/referral incentive programs, consistently tying initiatives to funnel metrics like leads, MQL/SQL, activations, LTV, and ROAS.

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Key Strengths

  • Closed white-label partnerships with non-competing dental companies using barter marketing/PR and tracked performance via CRM pipeline views
  • Leveraged personal network to run an SMB loan campaign that generated ~2x leads and ~3x conversion due to higher lead quality
  • Built an SEO-driven downloadable worksheets funnel at ByteLearn that generated ~4x leads vs paid channels
  • Implemented lead-quality controls using email verification (NeverBounce) and sales-call review feedback loops
  • Designed and scaled bilingual/regional-language Facebook ad experiments, optimizing via CTR/CPC/conversion rate/ROAS and focusing on mobile-only targeting for better lead quality
  • Creator growth via referral incentives (50% revenue share per converted lead) and performance-based rewards (7-day vacations for top performers)

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Experience

Director of Growth MarketingZentist · Aug 2023 – Oct 2025
Director of GrowthByteLearn · Feb 2022 – Aug 2023
Digital Marketing ConsultantWorldwide · Sep 2020 – Jan 2022freelance
AVP MarketingProProfs · Feb 2019 – Aug 2020
AVP Digital MarketingZiploan · Dec 2017 – Feb 2019
Sr. Marketing ManagerAutoPortal · Jun 2015 – Dec 2017
Digital Marketing ManagerMyntra (Jabong) · May 2014 – Jun 2015

Education

World College of Technology & Managementbachelor, Information Technology (2011)

Skills

SEOCustomer SegmentationA/B TestingDashboardingReportingForecastingBudget ManagementLead GenerationCross-Functional LeadershipProject ManagementHubSpotGoogle AnalyticsJiraAsanaCanva

Languages

English

Certifications

Google Analytics Certificate (LinkedIn)Google Mobile App FundamentalsGoogle Ads Certification

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MarketingSEOCustomer SegmentationA/B TestingDashboard Development

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Connect with Rahul

Rahul already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Rahul SetiaDirector-level Growth Marketing leader specializing in full-funnel acquisition and lifecycle optimization