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Marie Friemann
Executive marketing leader specializing in GTM, demand generation, and revenue growth
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About
GTM and operations leader with experience spanning SaaS, marketplaces, OT/ICS, and retail/e-commerce, including work that drove e-commerce revenue for a $44B retailer. Particularly strong in enterprise ABM and partner-led motions for critical infrastructure accounts, with proven results in pipeline growth, conversion improvement, and cycle-time reduction, plus direct ownership of complex six-figure ARR deals.
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Key Strengths
- Full-funnel GTM ownership across startups and large enterprises
- Enterprise ABM and partner-led pipeline generation
- OT/ICS and critical infrastructure vertical expertise
- Data-driven GTM optimization with attribution and KPI instrumentation
- Built 100-account taxonomy using TAM/TOM, buying-center mapping, and competitor whitespace analysis
- Increased priority account pipeline 40% in 9 months
- Improved MQL-to-SQL conversion by 15%
- Shortened Tier 1 deal cycles by 25%
- Generated 30% of sourced pipeline through partners
- Managed teams of up to 20 and multi-million-dollar budgets
- Strong cross-functional execution with sales, product, and finance
- End-to-end deal ownership from discovery through signed contract
- Closed a $650K ARR deal in 86 days with phased rollout and performance-based structure
- Pilot-led selling with measurable business outcomes
- Delivered customer value case with 36% chargeback reduction and 2.8% approval lift
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