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Raul Ramiez
Director-level Paid Media strategist specializing in performance marketing and e-commerce
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About
Performance marketer with experience managing media budgets ranging from $10K to $3.5M, including direct ownership of $50K+ monthly accounts. Demonstrates strong practical expertise in Meta-led creative testing and scaling, full-funnel allocation across Meta and Google, and diagnosing stalled performance through tracking, creative fatigue, targeting, and funnel analysis. Seeking full-time roles but open to contract work as well.
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Key Strengths
- Managed ad accounts from $10K to $3.5M in spend
- Hands-on ownership of $50K-$150K/month paid media accounts
- Strong Meta scaling methodology using creative testing and post ID migration
- Full-funnel strategy across Meta and Google for demand generation and capture
- Structured testing framework for creatives, audiences, and bidding
- Disciplined approach to identifying false positives in ad tests
- Experience with DPA prospecting and retargeting campaigns
- Performance diagnosis across tracking, targeting, creative, and funnel issues
- Data-driven budget allocation based on demand and account goals
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