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Sam McKenzie
Mid-level Business Operations & FP&A professional specializing in RevOps automation and GTM strategy
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About
At BuildZoom, led cross-functional alignment to launch a new product (Data Explorer) and grew it from $0 to $1.3M ARR in 12 months. Leverages analytics and BI tooling (HubSpot, Looker, Tableau, Sisense) to build executive dashboards and drive strategic decisions, including redesigning sales incentives to emphasize recurring revenue.
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Key Strengths
- Launched new product (Data Explorer) and drove growth from $0 to $1.3M ARR in 12 months
- Strong cross-functional alignment across product, engineering, and sales via regular operating cadence
- Data-driven executive decision support through dashboards and reporting (ARR, churn, retention, rep productivity)
- Influenced strategic shift in sales commission structure using HubSpot data to prioritize ARR over one-time fees
- Balances strategic deliverables and operational responsibilities with clear stakeholder communication (CEO/VP Sales)
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