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Samantha Larkin
Mid-level Marketing & Sales Development Associate specializing in public sector SaaS/EdTech
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About
Public-sector-focused consultant with hands-on ownership of outbound/ABM, lead gen, and GTM strategy for early-stage and pre-launch products (including edtech). Built multi-channel campaigns spanning SEO/web copy, email, conferences, and direct outreach to state/district leaders, and created an Airtable onboarding system that cut prospect research time by 33%.
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Key Strengths
- Built ABM motions using CRM analysis to personalize outreach by account context
- Structured prospect research and prioritization for public sector (RFP/RFI, funding/M&A signals, regulatory/policy constraints)
- Designed and executed multi-channel demand gen for pre-launch edtech product; secured 3 pilot sites pre-launch
- Created Airtable-based onboarding system and trained new hires; reduced prospect research time by 33%
- Applied AI for prospect research and GEO to drive inbound lead generation
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