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Samantha Larkin

Mid-level Marketing & Sales Development Associate specializing in public sector SaaS/EdTech

New York, NYAssociate4 years experienceMid-LevelConsultingEducationEdTech
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About

Public-sector-focused consultant with hands-on ownership of outbound/ABM, lead gen, and GTM strategy for early-stage and pre-launch products (including edtech). Built multi-channel campaigns spanning SEO/web copy, email, conferences, and direct outreach to state/district leaders, and created an Airtable onboarding system that cut prospect research time by 33%.

Experience

AssociateEdSolutions Consulting
AdvocateCourt Appointed Special Advocates
Primary ResearcherYale Sociology Department
Marketing Insights and Communications InternRed Hen Press

Education

Yale Universitybachelor, Sociology (2023)

Key Strengths

  • Built ABM motions using CRM analysis to personalize outreach by account context
  • Structured prospect research and prioritization for public sector (RFP/RFI, funding/M&A signals, regulatory/policy constraints)
  • Designed and executed multi-channel demand gen for pre-launch edtech product; secured 3 pilot sites pre-launch
  • Created Airtable-based onboarding system and trained new hires; reduced prospect research time by 33%
  • Applied AI for prospect research and GEO to drive inbound lead generation

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

English

Skills

Adobe InDesignAdobe SuiteAI ToolsAirtableAsanaB2B MarketingBrand Narrative DevelopmentCanvaChatGPTClaudeCommunity Program ScalingConsultative SellingContent StrategyCopilotCRM