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Samantha vandzura
Senior Strategic Partnerships & Growth Leader specializing in partner ecosystems and co-marketing
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About
Partnership-led growth marketer in a SaaS/coaching context (Breakthrough Academy) who builds co-marketing engines using webinars, podcasts, and downloadable resources. Has delivered large-scale joint webinar results (2,000+ registrants) and landed a major partnership via network/podcast connections, with a strong emphasis on clear partner ops, lead qualification, and data-driven optimization into evergreen acquisition loops.
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Key Strengths
- Partnership-led growth via structured co-marketing plays (webinars, resources, podcasts)
- Drove 2,000+ webinar registrants through a joint webinar partnership; tracked registrants, engagement, and lead quality
- Strong network-driven deal sourcing (warm intros via podcast guest network) leading to largest partnership of the year
- Operational rigor in partnerships (clear ownership of promo assets, landing pages/links, incentives, expectations)
- Data-driven optimization: kill/scale decisions based on engagement, lead quality, and ROI; repeats seasonal plays and builds evergreen tails
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